Case Study: Pebble Finance launches a digital-native investing app with Alpaca

Pebble Finance Partners with Alpaca to Introduce App for Digital Natives to Take Control of Their Investments

Pebble Finance, a registered investment advisor, sought to introduce an innovative investing app for digital natives who were often overlooked by traditional finance due to their limited resources. To build this platform, they partnered with vendor Alpaca for its modern APIs and brokerage infrastructure services, including support for fractional trading and KYC processes.

By leveraging Alpaca's advanced API suite, Pebble Finance was able to swiftly develop and launch a platform that empowers users to take control of their investments through personalized thematic portfolios and direct indexing. The solution enabled a rapid and successful integration, allowing Pebble Finance to focus on delivering a streamlined and efficient experience for its users. Alpaca's excellent documentation and responsive support were instrumental in this achievement.

Pebble Finance

Justin Whitehead

Co-Founder and CEO