Case Study: RUUT achieves rapid growth in accessible investing with Alpaca Broker API

Mexico's RUUT Pioneering Fintech Solutions for New Investors

RUUT, a fintech startup in Mexico City, was founded to address the challenge of making wealth generation accessible in a market where only ~4% of Mexicans had an investment account. The company's mission was to guide new, first-time investors by providing a simple platform, but they needed a startup-friendly and scalable brokerage partner to build upon. They chose to partner with vendor Alpaca and utilize its Broker API.

By integrating Alpaca's Broker API, RUUT was able to seamlessly provide US investment accounts and build a user-friendly platform for creating and rebalancing customized portfolios. This solution from Alpaca provided the critical scalability and reliability RUUT required, enabling them to open thousands of accounts within 24 hours. As a result, RUUT surpassed 10,000 funded accounts within a year, demonstrating significant growth and success in their mission.

RUUT

Rodrigo Verduzco

Co-Founder