Case Study: Moola makes investing more accessible for everyday Americans with Alpaca

How Moola Aims to Make Finance More Accessible for Everyday Americans with Alpaca

Moola, a US-based mobile financial platform founded by Jason and Magda Schappert, identified a challenge where traditional investment platforms were too complex for everyday Americans, especially those new to investing or with demanding jobs. To build a simplified, education-first platform, they partnered with vendor Alpaca and utilized its Broker API to access the necessary brokerage infrastructure.

By leveraging Alpaca’s API, Moola efficiently built its mobile platform, offering stocks, ETFs, IRAs, and fractional trading. A key benefit was using Alpaca’s KYC-as-a-service to expedite their launch and handle regulatory burdens. This solution helped Moola quickly reach the market and attract over 100,000 followers on TikTok, with a confident goal of reaching $100 million in Assets Under Management by the end of the year.

Moola

Jason Schappert

Chief Executive Officer and Co-founder