Case Study: LUHV Food creates a crave-worthy airport brand experience with Aloysius Butler & Clark

LUHV Food elevates airport grab-and-go with Aloysius Butler & Clark

LUHV Food, a Philadelphia-based plant-based food brand, sought to expand its presence into the Philadelphia International Airport. Their challenge was to create packaging and signage that could capture their brand's warmth and personality to stand out in crowded airport cold cases. They partnered with the vendor Aloysius Butler & Clark for branding and design services to translate their brand for this new fast-moving audience.

Aloysius Butler & Clark developed a bold, modular packaging system for LUHV Food. The solution used clean typography, approachable color blocking, and a thoughtful hierarchy to create a cohesive and elevated look across wraparound labels for sandwiches and cups. This strategic system made it easy for travelers to quickly distinguish between items. The result was a seamless and crave-worthy brand experience that successfully elevated LUHV's fresh offerings in the airport environment.

LUHV Food