Case Study: Mastermind.com achieves 26% more call pickups with Aloware branded calling

Mastermind.com boosts pickups 26.5% with Aloware

Mastermind.com, a platform that helps people monetize their life experiences, faced a significant challenge common to high-volume sales teams: a vast number of their outbound calls were going unanswered. This was largely due to prospects not recognizing the number and letting it ring out, which severely impacted their connection rates and business economics. To solve this, they partnered with the vendor Aloware to implement its branded calling service.

Aloware's solution was to implement its branded calling feature, which displayed the Mastermind.com brand name on a prospect's screen before the call was answered. This was part of a larger "pickup stack" that also included local presence and number reputation management. The results were significant: Mastermind.com saw a 14.8-point increase in its true connection rate, a 26.5% relative lift that resulted in approximately 3,400 extra live conversations in under three months, all without changing reps, leads, or increasing dials.

Mastermind.com