Case Study: K2 Aviation achieves 29x ROAS with Alopex Interaction Design

K2 Aviation drives 29x ROAS with Alopex Interaction Design

K2 Aviation and Rust's Flying Service, sister companies and premier flightseeing operators in Alaska, faced the challenge of streamlining their digital advertising efforts to improve efficiency and results. They entrusted Alopex Interaction Design to manage their Google Ads campaigns after the vendor had previously modernized their brands and websites.

Alopex implemented a comprehensive SEM strategy that began with extensive audience research and controlled testing. Their ongoing management included building new campaigns, adjusting bids, and testing new ideas. The solution from Alopex generated an incredible 29x return on ad spend, with some remarketing campaigns reaching as high as 100x ROAS. This effort, with a yearly ad spend under $30,000, resulted in over $700,000 in revenue for the client.

K2 Aviation