Case Study: 23andMe achieves scalable, accurate eCommerce fulfillment with ALOM

23andMe achieves 100% order accuracy and 2-business-day delivery with ALOM

23andMe, a personal genomics company, faced challenges scaling its eCommerce fulfillment within a highly regulated medical market. Their complex process needed to support rapid growth and international distribution. They partnered with vendor ALOM for comprehensive eCommerce fulfillment and inventory management services.

ALOM implemented a serialized barcode system for tracking each DNA test kit, refined packaging to reduce costs, and established a multi-facility network for rapid delivery. Their ISO-certified processes ensured quality and scalability. The results included 100% order accuracy, on-time delivery, rapid processing, and reduced packaging and shipping costs for 23andMe, supporting the customer's significant growth over a long-term partnership.

23andMe