Case Study: TALLY WEiJL boosts mobile revenue and conversion with Alokai

Tally Weijl boosts mobile revenue by 131% with Alokai

TALLY WEiJL, a multinational fashion retail company, needed to modernize its digital experience to meet Gen Z expectations without undertaking a risky and costly backend overhaul of its complex, multi-region Magento and SAP infrastructure. The challenge was to find a flexible solution that would allow for frequent mobile-friendly updates while ensuring system stability. They partnered with Alokai to address this.

Alokai implemented its platform-agnostic framework to build a Progressive Web App (PWA) for TALLY WEiJL. This solution delivered a native-like user experience without the need for a native app, allowing for frequent and meaningful frontend changes without patching the backend. The results were significant, with Alokai helping TALLY WEiJL achieve a 131% boost in mobile revenue, a 140% growth in conversion rate, and a 45% increase in page views.

Tally Weijl