Case Study: Raumschmiede (garden & leisure furniture retailer) boosts organic traffic with Alokai's PWA solution

PWA as a way to boost organic traffic

Raumschmiede, operator of the Garten‑und‑Freizeit eCommerce platform and a German leader in premium outdoor furniture with more than €60M in gross sales, faced the need to change its eCommerce technology to sustain double‑digit growth and handle a complex offer of 30,000+ products and highly tailored customer service. To address speed, mobile UX and SEO requirements, Raumschmiede selected Alokai to implement a Progressive Web App (PWA) storefront leveraging Vue Storefront and Vue.js expertise.

Alokai delivered a PWA solution that improved load times, enabled offline capability, and provided a mobile‑first, crawler‑friendly architecture to boost user experience and organic search performance. The implementation supported Raumschmiede’s consolidated online strategy (after uniting multiple shops and growing orders from ~130,000 to 150,000) and helped increase organic traffic and scalability—specific performance figures were not disclosed.

Raumschmiede

Peter Gierak

Product Owner