Case Study: Zenith Watches achieves a luxury online shopping experience with Alokai

How the Luxury Brand goes Online

Zenith, the Swiss luxury watchmaker, faced the end-of-life of Magento 1 and needed to move online without sacrificing its high‑end, boutique customer experience. Vendor Alokai was engaged to deliver a modern, future‑proof ecommerce approach, using a decoupled, API‑first architecture with a Magento 2 backend and a Vue Storefront headless frontend (PWA with SSR) to enable full purchase capability and preserve rich brand presentation.

Alokai implemented a headless solution centered on Vue Storefront, providing server‑side rendering, mobile‑first PWA features and easy integration with third‑party services. The result was a relaunched Zenith ecommerce site with restored buying functionality, improved performance and scalability, and measurable business impact in faster page loads, better mobile engagement and stronger conversion potential.

Zenith