Case Study: Rooted Objects achieves ultra-fast mobile performance and higher conversions with Alokai

How did Slow Fashion Win an Ultra-Fast Web Performance

Rooted Objects, an Indian online marketplace for slow-fashion goods, was losing customers at checkout because mobile pages were slow to load. To address this, vendor Alokai stepped in and recommended a progressive web app approach, implementing a Vue Storefront–based PWA (Node/Express/Vue stack) to prioritize fast mobile performance and smoother checkout flows.

Alokai built and customized the Vue Storefront PWA, leveraging the open-source community and performance-focused architecture to cut page load times, reduce bounce rates, and stem checkout drop-offs. As a result, Rooted Objects saw noticeably faster mobile experiences and measurable improvements in engagement and conversions after Alokai’s implementation.

Rooted Objects