Case Study: LoveCrafts achieves modular headless commerce and smoother omnichannel UX with Alokai

Embracing complicated business logic with headless

LoveCrafts, a hybrid eCommerce and community platform for crafters, faced the end of Magento 1 support and needed a lightweight, API-first, headless architecture to unite complex commerce, editorial content and community systems. After evaluating many providers, LoveCrafts chose Alokai for its modular, API-first headless commerce approach to avoid vendor lock‑in, support omnichannel frontends, and manage sophisticated business logic while enabling a phased migration away from Magento.

Alokai implemented a modular, extensible API platform that LoveCrafts could adopt incrementally (screen‑by‑screen), integrate with external services (tax and payment providers), and power a modern Vue Storefront frontend for improved performance and UX. The Alokai-based solution allowed cautious rollout and A/B testing, reduced internal migration risk, and—through integrations like Checkout.com—saved LoveCrafts “dozens of hours” in development and maintenance while keeping downstream systems in sync.

LoveCrafts

Halil Köklü

Chief Technology Officer