Alokai
31 Case Studies
Case Study: Butcher of Blue achieves faster mobile performance and unique PWA UX with Alokai
A Alokai Case Study
Delivering flexibility and unique UX features
Butcher of Blue, a Netherlands‑based sustainable fashion brand, needed to move beyond a “good enough” online experience to win digital‑savvy customers. Their goals were clear: grow mobile traffic, deliver a satisfying mobile UX with gesture navigation, and implement a Progressive Web App (PWA) on top of their Magento 2 backend. Alokai was brought in to deliver a Vue Storefront‑based PWA solution that would modernize the storefront and prioritize mobile performance.
Alokai implemented the Vue Storefront PWA front end integrated with Magento 2, focusing on lightning‑fast performance, mobile‑first UX (including gesture navigation), and improved SEO. The result was measurable uplift in mobile traffic and notable improvements in site speed, SEO scores, and overall customer experience, helping Butcher of Blue preserve its unique service‑led shopping while winning more mobile customers.
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Butcher of Blue
Christiaan de Jong
Business Development Manager