Case Study: Byredo achieves faster releases and top Google speed scores with Alokai

Byredo ships 13x more often with Alokai

Byredo, a global fragrance house, faced challenges with its outdated Magento frontend that had remained unchanged since 2018. This monolithic setup resulted in slow, monthly releases that required store closures and limited the team's ability to integrate best-of-breed tools or make design changes efficiently.

Alokai provided a solution by replacing the frontend while keeping the existing Magento backend. This allowed Byredo to ship releases 13x more often, up to once a day, with zero maintenance pages. The new storefront achieved exceptional speed, passing all three of Google's Core Web Vitals on both mobile and desktop, which contributed to an 8.4% increase in conversion and a 9.2% increase in order value.

Byredo