Case Study: Brompton Bikes achieves faster, scalable multi-store performance with Alokai

An international bicycle manufacturer expands its reach and improves multi-store performance with Alokai

Brompton Bikes, the international bicycle manufacturer, needed a more scalable digital platform to support its rapid growth, global expansion, and made-to-order operations. Its legacy stack suffered from poor website performance, stability issues under traffic spikes, and a complex CMS tightly connected to its manufacturing and dispatch systems.

Alokai helped Brompton Bikes replatform to a headless setup using Alokai as the frontend, along with Bloomreach CMS and BigCommerce. The new solution delivered 10x traffic capacity, 6x faster content creation, and a 5x faster end-to-end customer journey, while enabling 11 active storefronts launched in 10 months and improving overall speed, scalability, and customer experience.

Brompton Bikes

David Tidy

Digital Product Manager