Case Study: Fine Hygienic Holding accelerates ecommerce transformation with Alokai

A large wellness company embraces the composable commerce approach with Vue Storefront

Fine Hygienic Holding, a 65-year-old wellness corporation headquartered in Amman and Dubai, wanted to modernize its ecommerce experience to stay competitive, engage younger audiences, and improve the customer journey. The company chose Alokai and a composable commerce approach to support its Motiva ecommerce initiative with a mobile-first, data- and payment-safe frontend built for growth.

Alokai provided a Frontend as a Service solution integrated with commercetools, giving Fine Hygienic Holding a developer-friendly, well-structured, and easily managed stack with managed hosting and responsive support. The company went live in December 2022 and reported immediate benefits including increased development velocity, faster time-to-market, lower total cost of ownership, and direct integration with commercetools, with stronger performance and sales impact still expected to follow.

Fine Hygienic Holding

James Michael Lafferty

Chief Executive Officer