Case Study: Leading Financial Institution boosts SMB loyalty and deposit growth with Alogent’s MyBusiness

Building Trust and Delivering a Competitive Advantage to SMB Account Holders

A leading financial institution was facing increasing pressure from digital-only competitors that were attracting small and medium-sized business (SMB) account holders with more convenient, automated payment tools. To stay competitive and reduce attrition, the institution needed a way to better support SMBs with modern capabilities, including simplified invoicing, payments, and cash-flow management.

Alogent addressed this challenge with MyBusiness, a secure e-invoicing and payments solution designed for financial institutions. The platform enabled the customer to offer on-the-spot invoice generation, multiple payment types including checks, built-in reporting, and integrations with business systems and accounting tools. As a result, the institution improved SMB engagement, increased deposit volumes and loyalty, reduced account holder attrition, and gained valuable business intelligence from transactional data.