Case Study: William Peace University exceeds its giving goal by 230% with Almabase

William Peace University raises $42,832 in 24 hours with Almabase

William Peace University, a private university in North Carolina, faced the challenge of hosting its first-ever Founder’s Day of Giving after the COVID-19 pandemic forced the cancellation of all in-person events mid-campaign. With a need to raise financial aid and re-engage a large segment of disconnected alumni using a limited staff, the university turned to its vendor, Almabase, to quickly pivot the entire campaign to a virtual format.

Using the Almabase platform, the university implemented a digital strategy featuring a branded giving page, targeted emails, and social media outreach. This solution enabled them to host a successful virtual giving day that engaged alumni through gift challenges and leaderboards. As a result, William Peace University exceeded its fundraising goal by 230%, raising over $42,800 from 217 donors and set a new record for funds raised in a single day.

William Peace University