Case Study: The University of Texas at El Paso achieves a 309% increase in alumni membership with Almabase

The University of Texas at El Paso grows alumni membership 309% in 6 months with Almabase

The University of Texas at El Paso, a public research university, faced challenges in alumni engagement due to its outdated homegrown platform and the cancellation of in-person events during the pandemic. They lacked an online network to keep their 125,000 constituents connected and had limited experience with successful virtual events. To address this, they partnered with vendor Almabase to implement an alumni-centric platform integrated with Raiser’s Edge NXT.

By implementing Almabase's solution, the university automated its database update process and launched a robust digital engagement strategy. This included targeted email campaigns, social media promotions, exclusive member benefits, and a series of virtual events. As a result, Almabase helped UTEP achieve a 309% increase in alumni membership in just six months, with 37% of signups coming via social media and 100% of constituent records being updated with current contact information.

The University of Texas At El Paso