Case Study: St. Francis High School unites alumni to warmly welcome the Class of 2020 with Almabase

St. Francis High School drives 31.2% email opens to welcome Class of 2020 with Almabase

St. Francis High School, a Catholic preparatory school in Los Angeles, faced the challenge of welcoming its Class of 2020 alumni after the COVID-19 pandemic forced its commencement ceremony online. The school needed to compensate for canceled traditional events and address the disappointment of new graduates being robbed of this major milestone. To tackle this, they used the Almabase platform to manage their efforts.

Using Almabase, St. Francis High School implemented a solution that involved creating a dedicated page on its alumni website to collect video messages from the broader alumni community. They drove participation through targeted social media campaigns and emails, one of which achieved a 31.2% open rate and a 4.06% click rate. The compiled video was played during the virtual ceremony, successfully bringing the community together to honor the new graduates. This effort by Almabase helped the school foster connection and support during a difficult time.

St. Francis High School