Case Study: Piedmont University boosts alumni donor participation and raises $322,375 with Almabase

Piedmont University raises $322,375 and lifts alumni participation to over 5% with Almabase

Piedmont University, a private university, faced increased financial strain due to the COVID-19 pandemic, requiring funds for technology upgrades, campus sanitization, and student aid. The university also struggled with historically low alumni donor participation of around 3% and could no longer rely on its traditional, in-person engagement methods. To address these challenges, they partnered with the vendor Almabase.

Using Almabase, Piedmont University implemented a fully virtual giving campaign called the Lions Share-a-thon. They created a branded giving page and utilized a digital strategy that included emotional video appeals, an email campaign, and social media outreach. This solution helped them raise $322,375 from 333 donors, surpassing their goal by 142%. Most significantly, Almabase helped the university increase its alumni donor participation rate from less than 3% to more than 5% in a single year.

Piedmont University