Case Study: Misericordia University boosts alumni engagement and fundraising with Almabase

Misericordia University drives 121 attendees and 42% email open rates with Almabase

Misericordia University, a private Catholic liberal arts university, faced the challenge of transitioning its traditional in-person Homecoming celebration to a virtual format due to the COVID-19 pandemic. The small alumni relations team needed to engage its 19,000+ member community and find new ways to fundraise for increased student financial aid. They partnered with the alumni engagement platform Almabase to achieve this.

Using Almabase, the university successfully hosted a day-long virtual Homecoming. They created a dedicated event page for registration, ran an email campaign with a 42% average open rate, and held engaging virtual activities like class reunions and a talent show. The solution helped them attract 121 attendees, drive participation with prize giveaways, and seamlessly integrate fundraising appeals for their student support fund.

Misericordia University Transitioned