Case Study: Merchant Taylors' School achieves 3X higher average annual donations with Almabase

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Preview of the Merchant Taylors' School Case Study

Merchant Taylors' School grows average annual donations 3X with Almabase

Merchant Taylors' School, an independent day school, faced significant challenges as a one-person development and alumni relations shop. Constrained by limited time and resources, the team spent excessive effort manually updating their database and setting up fundraising campaigns instead of running engagement programs. They turned to the vendor Almabase for a solution.

By implementing Almabase's alumni engagement platform, the school streamlined its operations. The solution enabled automated email campaigns, effortless database updates, and easy creation of giving pages. This allowed them to run multiple tailored programs for different alumni generations. The measurable impact was substantial, including a 3X increase in average annual donations and the fact that 90% of their alumni have now engaged with them at least once since using Almabase.


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