Case Study: Merchant Taylors’ School achieves 3X higher average annual donations with Almabase

Merchant Taylors’ School grows average annual donations 3X with Almabase

Merchant Taylors’ School, a K-12 independent day school, faced significant challenges as a one-person development and alumni relations team. Constrained by limited time and resources, the school spent excessive effort manually setting up fundraising campaigns and updating its database, which hindered its ability to run multiple engagement programs. They turned to the vendor Almabase for a solution.

Using the Almabase platform, the school streamlined its operations by automating email campaigns, effortlessly updating alumni data, and creating personalized giving pages. Almabase enabled them to run various tailored engagement programs for different alumni generations. The results were a 3X increase in average annual donations, over 3,400 active alumni website users, and the fact that 90% of alumni have engaged with the school at least once since implementation.

Merchant Taylors’ School