Case Study: William Peace University Welcomes the Class of 2020 Virtually with Almabase

How William Peace University welcomed the Class of 2020 to the Alumni Association virtually

William Peace University, a private college in Raleigh, North Carolina, needed a new way to welcome the Class of 2020 into its Alumni Association when COVID-19 disrupted traditional graduation and engagement plans. With commencement postponed and graduates facing an uncertain job market, the university’s small Advancement team needed a virtual solution that could still make new alumni feel recognized and supported. The case study highlights Almabase as the vendor behind this engagement effort.

Using Almabase, William Peace University created a dedicated virtual New Grad Toast event page on its alumni website and promoted it through targeted emails, reminders, and social media. The university also produced a tribute video honoring the Class of 2020 and its traditions, helping deliver a meaningful virtual celebration for new graduates. While no hard numbers were provided, Almabase enabled William Peace University to successfully launch virtual alumni engagement during the pandemic and continue hosting similar events throughout the year.

William Peace University

Ellie Barker

Director of Alumni Relations