Case Study: William Peace University exceeds its giving goal in a virtual fundraiser with Almabase

How William Peace University made history at its first Founder’s Day of Giving hosted virtually amidst the pandemic

William Peace University worked with Almabase to adapt its first-ever Founder’s Day of Giving when the COVID-19 pandemic forced the university to send students home and cancel in-person campus events mid-campaign. The Advancement Office also needed to address increased financial-aid needs, engage a disengaged alumni base, and do it all with a very small staff.

Using Almabase, William Peace University quickly moved the giving campaign online with a branded giving page, coordinated email and social outreach, gift challenges, and class leaderboards, while also launching virtual engagement activities. The campaign raised $42,832.27 from 217 donors and exceeded its fundraising goal by 230%, setting a new university record and helping the school successfully run its first virtual Giving Day.

William Peace University

Ellie Barker

Director of Alumni Relations