Case Study: St. Francis High School welcomes Class of 2020 alumni with Almabase

How St. Francis High School welcomed Class of 2020 alumni brethren with video messages

St. Francis High School, a Catholic college preparatory school for boys in Los Angeles, needed a meaningful way to welcome its Class of 2020 graduates when COVID-19 forced its commencement ceremony online. The school wanted to preserve the tradition of introducing new alumni to the community, while also supporting students who were disappointed and stressed by losing their final on-campus experiences. St. Francis High School used Almabase to help manage this alumni engagement effort.

Using Almabase, St. Francis High School created a dedicated webpage to collect alumni video submissions and promoted the campaign through social media and email. Alumni sent in video messages, praises, and words of wisdom that were compiled into a welcome video played during the virtual commencement ceremony, while the school also launched a separate website to celebrate Class of 2020. The campaign generated strong engagement, including a 31.2% email open rate and a 4.06% click rate on the final reminder email, helping St. Francis High School warmly honor its newest alumni during a difficult time.

St. Francis High School

Tom Hand

Alumni Champion & Volunteer Project Leader