Case Study: Scranton Preparatory School increases Giving Day donations by 546% with Almabase

How Scranton Preparatory School increased its Giving Day donations by 546%

Scranton Preparatory School, a Jesuit high school in Scranton, Pennsylvania, partnered with Almabase to support its annual giving efforts. The school’s advancement team faced limited staff resources, little experience running a large-scale Giving Day campaign, and dependence on technical support for page creation and customization.

Using Almabase, Scranton Prep launched its “One Family, One Day” campaign with a streamlined marketing strategy, including organic social media promotion and peer-to-peer email outreach. The school also improved the donor experience with a fast, mobile-friendly giving page and raised over $77,000—exceeding its $40,000 goal by 194%—while increasing Giving Day donations by 546%, doubling donor participation to 306 donors and adding 65 new donors.

Scranton Preparatory School

Posie Granet

Alumni Director