Case Study: Samueli Academy engages 97% of alumni with Almabase

How Samueli Academy engages 97% of its alumni with strategic & personalized email campaigns

Samueli Academy, a free public charter high school in Santa Ana, needed a better way to keep its alumni engaged. With only one person managing alumni relations, the school struggled with low alumni participation, limited resources, manual personalization for 450+ contacts, and the cost and complexity of using multiple communication tools. Almabase’s platform was used to help centralize and improve alumni outreach.

Using Almabase’s Integrated Communication Center, Samueli Academy built dynamic alumni groups and sent highly personalized email campaigns with pre-existing templates. Over two years, the school sent 25,899 emails, reached a 40% open rate and 5.69% click rate, and engaged 97% of its alumni network. Almabase also helped Samueli Academy grow its contactable alumni database by 213%, while reducing costs, saving time, and improving tracking from a single dashboard.

Samueli Academy