Case Study: Misericordia University Successfully Launches a Virtual Homecoming with Almabase

How Misericordia University Transitioned To A Virtual Homecoming Celebration Amidst The Pandemic

Misericordia University, a private Catholic liberal arts university in Pennsylvania, needed to rethink its annual Homecoming in 2020 as COVID-19 made in-person gatherings impossible. With social distancing, reduced campus engagement, increased need for financial aid, and a small two-person Alumni Relations team supporting a community of 19,000+ constituents, the university turned to Almabase to help move the flagship event online.

Using Almabase, Misericordia University launched a day-long Virtual Homecoming with a dedicated registration page, alumni-centric activities, fundraising appeals, and a coordinated email and social media campaign. The effort drew 121 attendees and achieved a 42% average open rate for the Homecoming 2020 email campaign, helping the university engage alumni, generate support for students, and deliver a successful virtual celebration.

Misericordia University Transitioned

Mike Gombita

Assistant Director of Alumni Engagement