Case Study: Christian Brothers Academy raises $77K in 24 hours with Almabase

How Christian Brothers Academy went fully virtual for their first giving day

Christian Brothers Academy, a private all-boys preparatory school in New Jersey, faced a sharp increase in financial aid needs during COVID-19 while having limited experience running a virtual giving campaign. With only a five-member advancement team and just 30 days to prepare, the Academy turned to Almabase to help launch its first-ever Giving Day online.

Using Almabase’s branded giving page, email marketing, social sharing, and real-time campaign dashboard, Christian Brothers Academy went fully virtual and mobilized alumni, parents, and friends through a coordinated #coltshelpingcolts campaign. The result was $77,237.68 raised in 24 hours, 248 online gifts, 129 campaign ambassadors, and 85% of the estimated goal reached, with 19K gifts influenced by supporters and 24% of total gifts coming through peer-to-peer solicitation.

Christian Brothers Academy

Thomas Ferro

Director of The Fund for The Academy