Case Study: Charlotte Christian School boosts young alumni engagement with Almabase

How Charlotte Christian School brings young alumni back to school with a pizza party each year

Charlotte Christian School, a Christ-centered K-12 independent school, struggled to manage alumni engagement with a small four-person alumni relations team. They faced limited staff resources, outdated alumni contact data, and found that traditional outreach methods were not effective for younger alumni. Almabase helped the school address these challenges with its alumni engagement and event management platform.

Using Almabase, Charlotte Christian School streamlined event management and launched targeted email and video campaigns to promote its annual College Alumni Pizza Party for young alumni. The approach helped drive consistent attendance of 40+ alumni each year for five consecutive years, achieved 45% email engagement, and improved the school’s alumni database to 92% contactable records.

Charlotte Christian School