Case Study: Antioch College boosts alumni engagement with Almabase

How Antioch College got 400+ attendees to a Virtual Dance Party in 11 days amidst COVID-19

Antioch College, a private liberal arts college with 14,000+ alumni worldwide, needed a new way to keep alumni engaged when COVID-19 forced the cancellation of in-person events. Working with Almabase, the college looked for a digital alternative to its usual alumni gatherings and a way to support alumni dealing with stress, isolation, and anxiety during the pandemic.

Using Almabase’s alumni engagement platform, Antioch College launched a Virtual Dance Party with a dedicated event page, Facebook promotion, and event-day email guidance for attendees. The campaign generated 443 registrations in just 11 days and helped the college raise $1,073 toward a $500 Zoom license goal, exceeding the target by 214%, while also collecting 210 new email addresses after the event.

Antioch College