Case Study: Nicholls State University achieves 94% contactable alumni and increased engagement with Almabase

How Alumni Spotlights helped Nicholls State University increase Alumni Engagement

Nicholls State University, a regional public university with roughly 48,000 alumni, faced an outdated alumni database, low alumni participation, limited staff (a two‑person Alumni Affairs team), dependency on IT, and poor visibility for alumni stories. To address these challenges the university adopted Almabase’s centralized digital alumni management platform, including its Digital Directory, Alumni Spotlight, in‑built messaging, and social sharing features.

Using Almabase, Nicholls State built a dedicated Alumni Spotlights section, automated alumni data capture and messaging, and simplified page creation without IT support. The results: 3,000+ alumni registered (3,313 accounts), an updated directory of 48,193 records with about 45,000 contactable (~94%), 100+ alumni featured, 179,783 emails sent, and a measurable lift in website traffic and social engagement — all while eliminating external dependencies and streamlining operations.

Nicholls State University