Case Study: Germanna Community College raises $500K for student needs with Almabase

Germanna Community College raises $503,855 in 24 hours with Almabase

Germanna Community College, a community college in Virginia, faced the challenge of hosting its first-ever 24-hour Giving Day virtually with limited staff and experience, all while needing to address increased financial aid requirements for students during the COVID-19 pandemic. They partnered with the vendor Almabase to implement a digital fundraising strategy.

Aided by Almabase's strategy and additional staff services, Germanna executed an end-to-end digital marketing campaign across email and social media, which included peer-to-peer fundraising. This solution enabled them to raise $503,855 in 24 hours, surpassing their $300,000 goal by 168% with 329 total gifts. Almabase helped them achieve a measurable impact where 59.53% of donors influenced their peers to give.

Germanna Community College