Case Study: Christian Brothers Academy raises over $77,000 in its first virtual Giving Day with Almabase

Christian Brothers Academy raises over $77,000 in 24 hours with Almabase

Christian Brothers Academy, a private preparatory school in New Jersey, faced an increased need for financial aid due to the COVID-19 pandemic and needed to host its first-ever fundraising Giving Day. The challenge was heightened by having no prior experience with such events, limited staff, and the necessity to operate entirely virtually under social distancing restrictions. They turned to the vendor Almabase to implement a solution.

Using the Almabase platform, the school created a branded giving page and executed a fully virtual campaign utilizing email marketing, social media outreach, and gamification features like leaderboards and challenges. This allowed them to manage the entire process efficiently and inspire donor participation. As a result, Christian Brothers Academy successfully raised over $77,000 in 24 hours, reaching 85% of their goal with 247 individual donors and 129 campaign ambassadors, demonstrating a strong virtual fundraising capability built with Almabase.

Christian Brothers Academy