Case Study: Randstad achieves rapid talent re-engagement, uncovering 12,500 new job seekers with AllyO

How Randstad Uncovered 12,500 new active job seekers in 4 Weeks

Randstad Canada needed to re-engage and refresh its large talent database to comply with new privacy rules, support English and French outreach, and uncover active job seekers—challenges that traditional marketing automation (landing pages and forms) hadn’t solved. Randstad turned to AllyO, using its AI-powered, natural-language talent pool engagement (combining email outreach with multilingual webchat) to scale conversational outreach and enrich candidate profiles.

AllyO implemented an automated, intelligent multilingual conversational program in under four weeks, contacting 1.6M profiles. The campaign achieved 96% conversations completed, a 2% engagement rate despite a median nine-year lapse since last contact, and—per the project metrics—63% (12,500) of conversations resulted in uncovering new job seekers, delivering thousands of ready candidates for Randstad.

Randstad

Rita Sposato

Chief Operating Officer