Case Study: Black Angus Steakhouse achieves rapid employee outreach (96% 24-hour response) with AllyO Connect (AllyO)

How Black Angus Steakhouses Leveraged Texting To Support Employees in Uncertain Times

Black Angus Steakhouse faced a sudden communication breakdown when the coronavirus pandemic forced restaurant closures and furloughed staff lost email access, leaving HR unable to reach front-line employees. To solve this, Black Angus turned to AllyO and deployed AllyO Connect™, a business texting platform for HR and recruiting that could be activated overnight.

AllyO implemented texting campaigns and 1:1 messages to confirm contact details, identify which furloughed employees planned to return, and provide timely support as the business prepared to reopen. The AllyO-powered outreach achieved a 74% average response rate within one hour and 96% within 24 hours, generated hundreds of thank-you messages, and reestablished fast, reliable communication across the workforce.

Black Angus Steakhouse

Nicole

Vice President of Human Resource