Case Study: Myntra accelerates analytics and customer response with Alluxio

Accelerating Analytics in the Cloud for Customized Mobile E-Commerce

Myntra, a mobile e-commerce division of Flipkart, needed to improve the performance of its cloud-based analytics pipeline that powers personalized recommendations, ads, and reporting. Using Alluxio with Spark, Kafka, Presto, and AWS S3, the company sought to overcome slow direct reads from object storage and deliver faster customer responses and more interactive business intelligence.

Alluxio implemented a shared data layer between compute and AWS S3 so data could be read concurrently and kept in memory across pipeline stages. This boosted throughput, accelerated interactive reporting for business analysts, improved customer experience, and helped increase revenue and time spent in the app. Myntra also contributed deployment documentation back to the Alluxio community.

Myntra