Case Study: a top U.S. running footwear brand reduces counterfeit e-commerce complaints with Allure Security

Top U.S. Running Footwear Brand cuts counterfeit shop complaints 93% with Allure Security

A top U.S. running footwear brand faced a surge in fake online shops exploiting its brand, which led to lost sales, brand damage, and a flood of customer fraud complaints. Their initial process of filing UDRP complaints was expensive, slow, and ineffective. To proactively address this issue, the company chose to implement the AI-powered online brand-protection-as-a-service from Allure Security.

By using computer vision and natural language processing, Allure Security's solution automated the detection of impersonating sites with significantly fewer false positives. The implementation of Allure Security resulted in customer complaints about counterfeit e-commerce shops plummeting by 93 percent, demonstrating a substantial reduction in customers falling victim to scams and providing management with clear, quantifiable results.