Case Study: Service Credit Union achieves near-zero fraud complaints and rapid takedowns with Allure Security

How service credit union reduced online Fraud & increased member satisfaction With modern brand protection

Service Credit Union faced a surge of fraudulent websites impersonating its brand that overwhelmed IT security, fraud and member support teams, increased call volumes and wait times, and left responses largely reactive and slow. To proactively detect and eliminate these scams, Service Credit Union engaged Allure Security and deployed Allure Security Brand Protection-as-a-Service.

Allure Security used its machine-learning detection engine (computer vision and NLP) to scan hundreds of millions of web and social assets daily, deployed web beacons for instant cloned-content alerts, and provided an expert threat research and response team to blocklist and takedown fakes. As a result, Allure Security helped remove long-standing scam sites hosted in Russia, reduced mean time to detect and respond from days/weeks to minutes/hours (mean-time-to-takedown now under an hour with near-100% success), cut member fraud complaints to near zero within a month, and materially reduced wire transfer fraud.

Service Credit Union

Alex Laham

Assistant VP, Information Security