Case Study: Top U.S. Running Footwear Company achieves 93% reduction in customer fraud complaints with Allure Security

How a top running shoe brand neutralizes Thousands of fake e-commerce shops Before customers fall victim

Top U.S. Running Footwear Company was hit by a rapid rise in fraudulent e‑commerce shops—escalating from one impersonation a week to nearly 20 and spiking to about 100 customer complaints in a week—while traditional UDRP filings proved slow, costly, and ineffective. To stop customers from falling victim, they turned to Allure Security’s AI‑powered online brand‑protection service.

Allure Security deployed an AI engine to detect fake sites before they attract traffic, plus an experienced takedown and response team to manage removals and blocklisting across search and social platforms. The result: customer fraud complaints fell 93%, time‑to‑takedown accelerated dramatically, and the company realized hundreds of thousands of dollars in cost savings while freeing internal teams to focus on core work.