Case Study: Global Financial Services Company stops brand impersonation on social media and reduces fraud with Allure Security

How a global financial services company stopped brand impersonation attacks on social media

Global Financial Services Company was being targeted by fraudsters who created social media profiles impersonating the brand and its executives, leading to stolen customer data and money. With limited visibility into the scope of the attacks and no proven method for removal, the company engaged Allure Security’s brand protection-as-a-service, including its AI-powered detection engine, to find and stop deceptive profiles across social platforms.

Allure Security trained its AI engine and, as a managed service, identified more than three dozen malicious profiles within one hour and uncovered over 200 additional deceptive accounts, enabling the removal of hundreds of profiles before customers were victimized. Using a documented, evidence-based takedown process and ongoing monitoring, Allure Security’s intervention reduced fraudulent transactions and customer complaints and restored the company’s ability to proactively protect its brand.