Case Study: Walsall Housing Group improves rent collection and self-service with allpay Pay by Link

Walsall Housing Group collects £764,215 with Allpay’s Pay by Link

Walsall Housing Group (whg) sought to enhance its rent collection process, which lacked a mechanism for housing advisors to send direct payment links to customers. This required manual intervention and hindered whg's goal of enabling customer self-service. To address this challenge, whg partnered with payment specialist allpay.

allpay, in collaboration with Voicescape, implemented a Pay by Link (PbL) solution within five days. The system integrated payment links into automated customer communications, empowering tenants to self-serve. This resulted in the collection of over £764,000 through more than 3,500 transactions, significantly reducing call volumes and improving the customer experience for whg.

Walsall Housing Group