Case Study: Consumers Credit Union reduces fraud and streamlines onboarding with Alloy

Consumers Credit Union partners with Alloy to prevent fraud and improve its omnichannel member experience

Consumers Credit Union, a member-focused credit union based in Kalamazoo, Michigan, needed a better way to combat increasingly complex fraud while improving its digital and in-branch onboarding experience. Its existing fraud process was highly manual and reactive, requiring heavy research and multiple vendors to assess applicants, which slowed decisions and made it hard to keep pace with evolving fraud tactics. To address this, Consumers turned to Alloy for fraud prevention and onboarding automation.

Alloy helped Consumers orchestrate multiple data vendors, automate decisioning, and quickly adjust fraud workflows as threats changed. The credit union achieved a 78% auto-decision rate, reduced policy change time by 96%, and estimated it saves $5 in fraud losses for every $1 spent on Alloy. Alloy also helped Consumers stop a bot attack, streamline reviews, and expand its use into in-branch onboarding and other lines of business.

Consumers Credit Union

India Hoskins

Data & Analytics Manager