Case Study: OPTE achieves faster order and returns data sync with Alloy Automation

How OPTE Automated Their Data Harvesting for a Best-In-Class Customer Experience

OPTE, a skincare technology ecommerce company based in Santa Monica, was spending too much time manually syncing order and return data as holiday sales grew. To maintain its concierge-style customer experience for high-priced products, the team relied on a full-time employee to update information across Shopify, Google Sheets, Typeform, and Gorgias, which caused delays in internal communication.

Alloy Automation built custom workflows to automate OPTE’s data flow, including syncing paid Shopify orders into a centralized Google Sheet and sending Typeform return submissions into Gorgias customer tickets. With Alloy Automation, OPTE saved 60 hours per week and more than $7K per month, while improving data accuracy, speeding up support, and freeing the team to focus on more strategic work.

OPTE