Case Study: Lick automates reporting and sample performance analysis with Alloy Automation

How Lick Home Automated Reporting & Performance Analysis with Alloy

Lick, a direct-to-consumer home decor ecommerce brand, needed a better way to track how its sample-first sales model was performing. Using Alloy Automation, they wanted to understand how many customers ordered samples, how many converted to full purchases, and how customer lifetime value varied by first product purchased.

Alloy Automation automated Lick’s reporting by tagging Shopify customers, exporting data to Google Sheets, and sending it into Funnel.io and Google Data Studio for analysis and dashboards. The result was real-time reporting that saved Lick 12 hours per week and helped them analyze 1,000 orders, giving the team clearer insight into sample-to-purchase conversion, AOV, and revenue performance.

Lick