Case Study: Emdeon streamlines marketing budgeting and forecasting with Allocadia

Emdeon cuts budgeting time from 5 days to 3-4 hours with Allocadia

Emdeon, a healthcare company, faced significant challenges with its manual and inefficient marketing budgeting process. Their 19-member team struggled with inconsistent processes, cumbersome reporting, and constant ad-hoc requests from finance. To address this, they implemented Allocadia's marketing performance software to overhaul their entire budgeting, planning, and forecasting system.

Using Allocadia, Emdeon automated data flow from financial systems and created a standard process for the entire marketing team. The solution dramatically reduced the time spent on manual reconciliation from five days to just a few hours per month. Allocadia provided clear visibility for finance and leadership, becoming the centerpiece for a new, streamlined process that eliminated friction and saved significant time.

Emdeon