Case Study: Box more than doubles marketing ROI with Allocadia

Box more than doubles pipeline-to-spend ratio with Allocadia

Box, a cloud content management company, faced a significant challenge in measuring the ROI of its marketing efforts. The marketing operations team, led by Tim West, relied on outdated spreadsheets and gut instinct instead of data-driven models, making it impossible to determine which campaigns were most efficient or to track spend accurately. To address this, they implemented the marketing performance management platform from their vendor, Allocadia.

Using Allocadia, Box integrated its investment data with results from systems like Marketo and Salesforce. This solution provided a granular view of marketing performance, allowing the team to identify and eliminate inefficiencies. The results were substantial: Box more than doubled its pipeline-to-spend ratio from 4:1 to 9:1, achieved record pipeline contributions without a budget increase, and maintained a plan-to-spend variance of less than 1%. Allocadia provided the confidence and data needed for marketing to become a key driver in achieving corporate revenue goals.

Box