Case Study: Beauty Counter achieves real-time, accurate reporting with Allitix and Anaplan

Beauty Counter - Customer Case Study

Beauty Counter, an American skincare and cosmetics company, was struggling with slow and inaccurate reporting across finance, commissions, and HR because it relied on Excel spreadsheets and multiple data sources. Working with Allitix and Anaplan, the company needed a more flexible, real-time planning and reporting solution that could support changing go-to-market strategies and replace its manual, error-prone process.

Allitix implemented Anaplan and connected Beauty Counter’s other systems, including Looker, Phoenix, and Paylocity, into a single consolidated data hub. As a result, reporting time dropped from 3–5 days to just 5 seconds, reforecasting could happen multiple times per day, and the business gained more accurate data, greater flexibility, and a scalable platform for growth.

Beauty Counter